In 2009, Contour contacted thousands of its customers to send in their Success Story. The solicitation included the opportunity to go to Hawaii and participate in the filming of a TV advertisement for Contour. Contour selected eight individuals and paid for them and a guest to join the film crew in Hawaii for one week to tell their story. Beyond paying for the hotel and airfare, none of the contestants were paid to appear in the show and are not professional actors or actresses. They are simply Contour Success Stories!